How to Choose the Best Social Media Management Service to Offer: Advice from Social Media Management Agency Owners
With so many different aspects, platforms, and niches to think about when it comes to social media management, choosing the right one can be daunting when you are starting your social media management agency! Social media can encompass all things Instagram, Facebook, Pinterest, TikTok, audits, engagement, community management, content creation, and the list could go on!
While this decision is anything but easy, there are plenty of social media management experts who have been in the same spot as you. In this blog, we asked our Social Savvy Collective Mentorship members for their advice on choosing the best services or signature service to offer. What a better way to hear it, than from our members who have been through it themselves?
Meet some of our members and what they had to say about choosing a service!
Choosing a signature service for your social media management freelancing requires careful consideration. Think about not only your ideal clients' needs and budgets, but additionally, your experience, expertise, and passion! We hope this advice from social media management experts will help you on your social media management journey!
Brittany
Content Strategist & Social Media Manager
Verity Media
Hey there! I'm Brittany Verlenich, and I own Verity Media. We help teacher business owners use social media to get more emails and sales. We love helping TPT sellers become better content creators and copywriters and seeing them grow in confidence as they become true influencers.
What advice do you have for other social media managers about choosing the best services/signature services to offer?
"My advice would be to have a ‘yes year.’ Try everything that might be interesting to you. Then, you can have a ‘no year’ where you start to eliminate what doesn't align and refine what does."
Hayley
Social Media Manager
Hayley Trejo Creative
Hey, I'm Hayley, the owner of Hayley Trejo Creative, a social media marketing agency that helps woman-owned service-based entrepreneurs create beautiful, engaging content that makes them excited about social media again.
What advice do you have for other social media managers about choosing the best services/signature service to offer?
"Figure out what you like to do and do best - then focus on that! There's a need for every service, it's all in how your market it."
Dani
Social Media Manager
Dani McBride Media
Hey there! My name is Dani and I am the founder of Dani McBride Media. An organic social media management agency specializing in Instagram strategies that help small business owners grow their brands and connect with their ideal audiences online.
What advice do you have for other social media managers about choosing the best services/signature service to offer?
"Do what feels right to you! It's easy to get caught up and try to offer anything and everything under the sun. Focus on what you're good at and what you enjoy the most, that way you can serve your ideal client in a way that feels authentic and manageable."
Jennifer
Social Media Manager
Social Bloom
Hi, I’m Jennifer, a freelance social media manager who started Social Bloom to help small businesses grow their online presence.
What advice do you have for other social media managers about choosing the best services/signature service to offer?
"Do what you’re comfortable with! There is no cookie-cutter social media manager. If there’s a popular service you’re just not into providing, that’s okay! Also, don’t be afraid to reach out to other SMM and ask questions. This community is SO supportive!"
Karen
Founder & Digital Creator
Let's Do Media
My name is Karen, and I am the founder and digital creator of Let's do media, a social media marketing agency specializing in helping small businesses build their brand, grow a community, and drive business results through strategic and effective social media marketing.
What advice do you have for other social media managers about choosing the best services/signature service to offer?
"An advice I would give would be: Consider the areas in which you have the most experience and the skills that set you apart from other social media managers as well as test your services or signature service with a few clients and gather feedback to refine and improve them over time."
About the Mentorship
If you want to learn the skills, strategies, & systems that you need to build a thriving social media management business, the Hashtag Managed Collective Mentorship might just be the thing for you! Inside our mentorship program, you’ll unlock resources, masterclasses, and templates to guide you along your social media management journey. PLUS, the best part: a weekly coaching call with two agency owners who have been there, Jess and Maddie. They can answer any questions, be a listening ear when you need to vent (we all know we have that ONE client..), and offer personalized support.
Did we mention that you can get all of this for only $67 per month on this exclusive offer? Join the mentorship, today!
