Spring Cleaning Your Social Media Management Business
Spring is the perfect time to refresh and declutter. And, we don't just mean your home, but also your business!
Spring is the perfect time to clean up processes, optimize strategies, and streamline operations, especially going into summer when you'll want to take some much-needed time off and even into the busy season that is fall and winter!
Here’s a step-by-step guide to spring cleaning your social media management business, let's start with auditing your social media accounts!
Audit Socials
Take a moment to review your own socials and clients, too.
Are bios, links, and pinned posts up to date?
Do you have outdated content, promotions, or offers that need to be removed?
Do your content strategies need a refreshed?
Is the content and profile on-brand?
Ensure that your logins and access permissions are secure and up to date, too!
Refresh Your Client Processes
Efficient processes make managing multiple clients a million times easier. Take the time to review your processes and ask yourself:
Is your onboarding, offboarding, and monthly management clear?
Do you need to update templates for reports, captions, or proposals?
Is your project management tool (Asana, ClickUp, Notion, etc.) organized well?
Declutter Your Content Bank
A well-organized content bank saves time and makes content creation a breeze! Clean up by:
Organizing and labeling past content for easy repurposing.
Archiving old files to free up storage.
Updating Canva templates, brand kits, and other design assets.
Streamline Your Tech & Tools
Audit your subscriptions and toolkit to make sure you’re only paying for what truly need.
Unsubscribe from unnecessary tools
Test existing tools to ensure they are working well.
Think about new tools you can introduce to become more efficient.
Revamp Your Services
Take a look at your current services and think about the following:
Are you priced for profitability?
Are you offering service you love?
Do your packages reflect client needs?
Should you introduce or remove any services?
Review Your Client Communication
Clear communication is key for client retention! Think about:
Crafting an FAQs bank where you can keep canned responses for quick questions.
Updating contract templates and automated emails to ensure they cover all necessary details.
Checking in with clients to see how things are going.
Refresh Your Marketing Strategy
Your business needs marketing too! Take time to enhance your own strategy:
Plan new lead-generation strategies (e.g., webinars, email marketing, networking).
Update your website, portfolio, and case studies.
Engage in community-building efforts to expand your reach.
Declutter Your Space
Cluttered space, cluttered brain!
Is your space cluttery and adding on stress?
How can you change things up to reflect how you work?
One step at a time, and you’ll be set for a fresh and organized season!
