124. Sammi Lenz on Influencer Marketing & Brand Partnerships
This week on Hashtag Managed, we’re sitting down with Sammi Lenz—an influencer marketing and brand partnership professional. She currently lives in the Northern Chicago Suburbs with my husband, two daughters, dog, and cat. Her marketing experience ranges from being an event planner, marketing director, social media marketing, and more. Influencer marketing is truly my career passion - but outside of work she loves being a girl mom, reading (she just started a bookstagram to hold herself accountable!), watching Cleveland sports, and obsessing over the newest celeb gossip.
In this episode, we’re pulling back the curtain on the world of influencer marketing. Sammi shares what really goes into selecting the right influencers, how brands navigate partnerships, and the behind-the-scenes details, and busting common myths. Whether you're a brand looking to leverage influencers or just curious about how these collaborations come together, this is an episode you won’t want to miss!
In part two, she discusses a few famous influencers she's worked with, before diving into her weekly report and what's on her feed this week! HINT: there are some serious book and series reccs you're going to want to binge, disclosed in this episode.
Connect with Sammi Lenz
Connect with Sammi on LinkedIn: https://www.linkedin.com/in/sammilenz/
Follow Sammi's bookagram: https://www.instagram.com/shelfcaremama/
Connect with the Hashtag Managed Community
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