65. Marketing the Big Game and Viral Memes
In today's episode, we dive into marketing during the Big Game and explore the do's and don'ts that can make or break your campaign.
From avoiding trademark pitfalls to leveraging viral memes, we've got the strategies to help you score big with your audience.
Super Bowl Advertising Guidelines: The Don’ts
Do not use the words Super Bowl or Super Sunday
Avoid using the specific team names
Stay away from incorporating the NFL logo or team logos within your creative materials
Do not use a football player’s name
Super Bowl Advertising Guidelines: So What CAN I Say?
You can say The Big Game or Big Game
Stick to general football terms
For design, stick to generic football shapes and themes
If you are mentioning a player, you may use his number
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