How to Create Content for Clients (Even If You’ve Never Worked in Their Industry)
If you’ve ever hesitated to take on a client because their industry is completely new to you, you’re not alone. One of the biggest challenges social media managers face is creating high-quality, engaging content for industries they’ve never worked in before. That’s exactly why we hosted a webinar on How to Create Content for Clients (Even If You’ve Never Worked in Their Industry)—and now, you can catch the replay!
Why This Webinar is a Must-Watch
In this training, Jessica Sheehy, founder of Social Savvy, shares her step-by-step approach to researching, strategizing, and producing content that resonates with any client’s audience—even in industries that may feel unfamiliar at first.
With years of experience running a six-figure social media agency, Jessica has developed a repeatable content creation process that ensures quality and consistency, no matter the niche. In this webinar, she breaks down exactly how to overcome the overwhelm, establish a strong content strategy, and confidently deliver for clients in any industry.
Key Takeaways from the Webinar
✔ Research is crucial – Deeply understand your client's audience, industry trends, and competitors.
✔ Develop a repeatable content creation process – Build a system that can be adapted for each client.
✔ Use data to inform your strategy – Track content performance and refine based on insights.
✔ Stay flexible – Incorporate client feedback and continue learning about the industry.
A Look Inside the Training
Why Content Creation Matters for Social Media Managers
Helps you confidently work across industries.
Meets client expectations for high-quality content.
Showcases your expertise and builds trust with clients.
Challenges in Content Creation
Feeling overwhelmed when working in new industries.
Creating authentic, industry-aligned content.
Managing time and resources while scaling your services.
Jessica’s 3-Step Process for Content Creation
Step 1: Research
Understand your client’s audience: demographics, buyer personas, and psychographics.
Use tools like Google Alerts, Answer the Public, and niche publications to stay informed.
Research competitors, trends, and audience pain points.
Step 2: Build a Content Strategy
Develop 3-5 content pillars unique to the brand and its audience.
Create a content calendar (e.g., using Asana or other planning tools).
Use performance data to analyze and refine your approach.
Step 3: Establish a Creation Process
Build repeatable workflows for approvals and publishing.
Create client-specific templates instead of generic industry ones.
Stay adaptable and continuously incorporate client feedback.
Additional Tips for Success
✅ Prioritize deep research to truly understand the industry and audience.
✅ Use data-driven insights to refine your content strategy.
✅ Differentiate between service-based vs. product-based content strategies.
✅ Carousels and static graphics are currently outperforming Reels in engagement.
✅ Shareable graphics and educational carousels perform well for many industries.
Next Steps: Keep Learning & Growing
✔ Join the Hashtag Managed Mentorship Program – Get ongoing support and resources to elevate your content creation game.
