How To Offer Threads Packages as A Social Media Manager
Now that Threads has been on the scene for a minute AND you can now schedule them, this is a great time to start to tap more into this platform for social media management clients. Just like any newer platform, it comes with a lot of uncertainty and a waiting period to see what direction the app is going to go in. Since the launch in July of 2023, there has been a lot of back and forth with where they see the app going, but it has remained consistent with its original goals and has become a great platform for humor, connecting, and organic conversations.
As of January 2025, Threads had 320 million monthly active users, and it's still seeing growth from here. So, there are people on this app, and if that includes your client's target audience, they should be on this app, too.
In this blog, we’ll break down how to create your packages for Threads Management in your social media freelancing business.
Threads Services You Can Offer
Your threads packages could include the following:
Strategy Development: Crafting a strategy tailored to this platform specifically.
Content Creation: Writing engaging, conversational posts.
Engagement & Community Management: Replying to comments and engaging with other accounts.
Analytics Reporting: Monitoring engagement metrics and adjusting strategies accordingly.
How To Plan Your Pricing
Just like any social media management package, this shouldn't be based on only your post count or hourly rate, but instead the time, expenses, and value you're putting into this project!
If you have an hourly rate you use for copywriting (writing captions/other copy) this can be a great price to start with. From your hourly rate, here's how to get to your package price:
Account for all the hours you'd put in for the month between strategizing, copywriting, scheduling, community management, and analyzing analytics.
Take this hours estimate and times this by your hourly rate.
Take this number, and add in any extra expenses like tools to this price. Think about your scheduling tool, client management systems, etc.
You have your package rate!
Package Inspiration
Package 1:
2-3 posts per week
Engagement 2-3 days per week (replying to comments for 15-20 mins daily)
Monthly analytics report
Price: $X (entry-level pricing)
Package 2:
4-5 posts per week
Daily engagement (30-45 mins)
Monthly analytics report
Price: $X (mid-tier pricing)
Package 3:
6-7 post per week (muiltple per day or on weekends)
Cross-promotion with IG and email marketing
Monthly analytics report
Monthly Strategy Call
Price: $X (premium pricing)
Add-On Services
These are offers clients can add to their packages to increase the scope, and you can increase your profits!
Threads Launch Package: If a brand is new to Threads, offer a one-time launch strategy with content, engagement, and promotional ideas.
Profile Set-Up: A lot of the information does pull over from Instagram, but this could be your chance to create an entirely new profile that is strategized around the goals of Threads.
Increase the number of posts, community engagement, or more post types (graphics, photos, videos)
Ads: Ads are coming soon to threads so stay tuned to how you can leverage these and create another service that compliments management.
How to Sell Your Packages
Now that you have your packages created, let's talk about the more challenging part, how to sell this service!
Create case studies to showcase results.
Promote testimonials from clients who’ve seen growth on Threads.
Highlight Threads' potential (less competition = more visibility), highlight their audience on the platform, and what competitors are doing.
Emphasize the uniqueness of Threads. Threads is VERY different from a lot of platforms, despite having a mix of Instagram integration meets X (Twitter) structure. It's focused on authentic, organic engagement, which could be great for expanding your brand recognition & community growth.
Offering Threads packages as a social media manager is a great way to tap into a growing platform and find new ways to reach your client's target audience. Threads can become a profitable addition to your social media management services, and can be fun to manage, too!
Run your Threads package through our FREE package checklist guide!
